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Sunday May 20th 2012
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Dove’s “Campaign for Real Beauty”: Raising Self-Esteem in Young Women (video)

The fashion industry promotes an image that many women cannot achieve, AP Photo

The fashion industry promotes an image that many women cannot achieve, AP Photo

Dove’s Campaign for Real Beauty has been running since 2004, yet many young women still feel the pressure of media and advertising over what is considered “beautiful.”  Young women and young girls are extremely impressionable and are heavily influenced by the images surrounding them in magazines, books an on T.V.  If a young woman does not conform to what is considered “beautiful” by the fashion and beauty industry, she often feels excluded and “the odd one out.”

This can lead to considerable health problems later in life, such as drug and alcohol addiction, weight problems and in extreme cases, suicide.  The Dove Self-Esteem Fund is aiming to change some of this thinking by sponsoring self-esteem building workshops for young girls and women and educating moms and daughters through access to on line tools. 

For more information read:

Dove’s “Campaign for Real Beauty” helps to promote self-esteem in young women (video)

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